We transform
insight
into innovation
and strategy
Mosaic Global Experiences
catalyst and partner for success
of your products, experiences, and business
We bring unique value to each engagement
Best of start up + large
enterprise
Knowledge of how
brand can enhance UX
Knowledge
Nimble and creative operations
One-stop shop for many types
of studies including
generative and usability
Approach
Partner + catalyst
Hidden insights and root causes
Design + business
recommendations
Delivery
We work across organizations
Our ability to understand all of the “pieces” of the customer and of organizations means we can stakeholders across organizations amplify their impact
We’re already helping….
UX Researchers
and Designers
Ensure features and products meet users’ needs
Envision interactions of the future
Identify opportunities within your users’ journey where cultivating brand connections can turn users into advocates
Deepen understanding of your most important users
Product Leaders
Identify the places in the journey that you can offer breakthrough experiences
Ensure your products and their features are building loyalty
New product launch strategies that overcome limitations of the past
Prioritize your product roadmap according to KPIs or similar measures of each feature’s importance (such as user engagement)
Determine if and how a new product can become a standalone business
Marketers and
Market Researchers
Identify high opportunity white spaces
Define loyalty-building digital experiences that can elevate and differentiate your brand
Ensure your brand’s digital experiences help build brand loyalty
Our Services
Mosaic Global Experiences also adds value across the product development cycle - whether your challenge is determining
what is the right product to build or did you build the product right
-
Brand Strategy
Customer Journey
Competitive Review
Ethnography/Discovery
Experience Strategy
Expert Evaluations
Personas -
Concept Testing
Design Guidance
Design Research
IA Optimization
Quantitative Roadmap Prioritization
”Quick” Feature Testing
Service Design -
Rolling Research Programs
Usability Testing
Examples of our work
How can we ensure users find our
new-to-the-world experiences
useful, intuitive, and enjoyable?
The Result:
Equipped design team to envision new-to-the-world software and hardware experiences that
no other brand has ever offered
How we did it:
Use cases + creative exercises, UX + HF assessments, bird’s eye view achieved with innovative application of existing (aka low cost) technology
Key Stakeholders:
Design, UXR
What digital experiences can a brand with
physical products offer
that deepen loyalty of its buyers?
The Result:
Team learned it could create a digital experience compelling enough to motivate its consumers
to share first party data.
How we did it:
Immersion groups + co-design with users, identified must haves/design principles,
assessed potential options, integrated expected usage patterns
Key Stakeholders:
Marketing, Marketing Research, Analytics
How can we ensure user input is timely
and impactful so user feedback leads,
rather than confirms, design decisions?
The Result:
Delivered “right-sized” feedback helped teams improve product within existing sprint calendars. Also shaped overall product vision and design by identifying and raising “bigger” themes that could impact the brand and the business.
How We Did It:
Customized rolling research program, Variety of tools including “quick” testing, in-depth evaluations, card sorting, etc. Matched tools, depth of analysis, and timing to allow feedback to be incorporated ahead of dev handover, Continuous cross-study and market analysis
Key Stakeholders:
UX, Product Management, UXR, CMO